1 The articles describe two unusual methods of advertising.
a) What do the two have in common?
b) What advantages does each have over television advertising?
2 In a group, discuss these two publicity devices and decide which one you
feel is the more effective. (You will need to estimate the cost of each,
and the time for which it will be on display.)
Imagine you are the marketing director of a company which manufactures clothing aimed at the teenage market. You have a large budget available for advertising.
3 Decide how you will spend the budget. Which media will you use?
Who will you target?
4 a) In pairs, exchange your ideas. Can you see any risks in your
partner's plans?
b) After your discussion, revise your plan if necessary.
5 a) List the criteria you will use to evaluate the success of your
advertising campaign(s).
b) How will you judge whether your criteria have been met?
